The future of Vinnie Day Jewellery?

Could this really be the future for Vinnie Day Jewellery?

First we need a physical shop but then we are rocking!  A shop with interactive shopping from the window so you do not have the problem of security and the customer can purchase at any time with a touch. 

Watch this clip:

http://www.youtube.com/watch?v=7ZXucLUfh0U